Buyers and sellers visit a B2B site primarily because it has relevant information with which they can do business.
A B2B website such as Esources accomplishes the objective of viewers in the following three ways:
• It attracts traffic
• Converts traffic to leads
• Connects with potential customers
One of the robust features of Esources.co.uk has been its ability to attract traffic by providing relevant content across all decision making stages. Moreover, it regularly publishes pertinent information, which traders can use to their advantage.
Even though the goals of a B2B portal remain consistent over the years, buyers’ expectations of marketing tactics are changing with time.
As one marketing expert put it, “The focus is now on Business to individual model or B2i, which emphasizes on understanding customer needs and customer relationships”.
It is no secret that these days, vendor driven information tends to be suspect. Companies look for unbiased information that they can bank on. In such a situation, B2B marketers reconsider how they must engage with vendors with a much deeper level of personalization.
It must also be realized that new customer outreach strategies must also consider SEO initiatives. In this context, B2B websites must contain infographics, and germane content that is updated regularly.
This will greatly help in improving navigation, search and responsiveness from visitors.
One other important element in today’s marketing is mobile optimization of a B2B site. With the mobile adoption trend increasing , B2B marketers have realized that more buyers and sellers are consuming information via smartphone than at any time before.
In this regard, the following SEO initiatives should work well:
• A responsive web design that also provides great mobile browser experience
• Fast page load times
Fortunately, portals like Esources have understood the influence that consumers have on the marketing level and how much they dictate the expectations of vendors.
A B2B website such as Esources accomplishes the objective of viewers in the following three ways:
• It attracts traffic
• Converts traffic to leads
• Connects with potential customers
One of the robust features of Esources.co.uk has been its ability to attract traffic by providing relevant content across all decision making stages. Moreover, it regularly publishes pertinent information, which traders can use to their advantage.
Even though the goals of a B2B portal remain consistent over the years, buyers’ expectations of marketing tactics are changing with time.
As one marketing expert put it, “The focus is now on Business to individual model or B2i, which emphasizes on understanding customer needs and customer relationships”.
It is no secret that these days, vendor driven information tends to be suspect. Companies look for unbiased information that they can bank on. In such a situation, B2B marketers reconsider how they must engage with vendors with a much deeper level of personalization.
It must also be realized that new customer outreach strategies must also consider SEO initiatives. In this context, B2B websites must contain infographics, and germane content that is updated regularly.
This will greatly help in improving navigation, search and responsiveness from visitors.
One other important element in today’s marketing is mobile optimization of a B2B site. With the mobile adoption trend increasing , B2B marketers have realized that more buyers and sellers are consuming information via smartphone than at any time before.
In this regard, the following SEO initiatives should work well:
• A responsive web design that also provides great mobile browser experience
• Fast page load times
Fortunately, portals like Esources have understood the influence that consumers have on the marketing level and how much they dictate the expectations of vendors.
Categories:
